Endurance runner in car commercial

Running in commercials. Usually only when it is to promote running gear. But this is about to change with this commercial by Opel, introducing his electric Ampera with range-extender.
This, according to Opel, remarkable achievement is compared with three athletes:

• Scott Jurek: ultra runner, 266km in 24 hour
• William Trubrigde: free diver, 101 meter depth
• Steve House: climber, solo K7, over 6000 meter

More fun than the commercial is 'the making of..' with the title 'Going Further':