Professional fit?

Sometimes inspiration for a posting is right there in front of you. For example while waiting for a train looking at the poster (pictured next to this text) on the platform. OK, this looks like a running shoe but why offer a free hairdryer along with it? Because it is supposed to help you to create a perfect fitting shoe.

This poster introduced to me the U form technology from Reebok. This technology makes it possible to create some form of custom made fitting shoes just like te professionals have.

How? Thats where the hairdryer comes in.

You'll heat up the shoe for two minutes en put in on. After 8 minutes of colling down on your foot should offer a custom made fit.
De U form logo is an indicator if the shoe is heated enough when it will turn red (200 degrees Fahrenheit, or 93 deg. Celcius).

Next to the U form technology the shoe has another feature to offer: Realflex.
The shoe on the poster looks like a running shoe but it might be a (cross)fitness shoe.
The running shoe with U FORM  displayed next to this article does not have the realflex sole.
However a wide range of running shoes with Realflex technology are available on amazon. But these are without U form.

You can take a look at thev video for an illustration of creating this professional fit with the simple use of a hairdryer.
To me the use of this simple tool takes away a bit of the marketing value of the shoe. To me they should have created a bit more high tech approach to heating the shoe.